Sunday, February 27, 2011

Loose Delivery 3: What's in a name!

Media-person : After days and days of deliberations, you have come up with a name for your team. Can you explain the philosophy behind the name “Indi Commandos Kerala”?

Kochi team Spokesperson : Well. We believe that the name will leverage our brand-value to establish our brand-value in a global competition and make us a unique and innovative organization.

Media-person : Are you an IT guy? Can you explain that in simple English please?

Kochi team Spokesperson : Uh..huh ( Beating around the bush is not working here. Let me improvise.) Ok. You abbreviate the name and what does it give you?

Media-person : It comes to ‘ICK’. It doesn’t make any sense.

Spokesperson : (Whoops! I’m in a hole here). Errr…ok…..Now add the first letter of our local hero Sreesanth’s name.

Media-person : Now it makes sense, but it spells as “SICK”.

Spokesperson : (Whoops! I’m in a deeper hole here). Errr…I meant his nick-name…..Disco-dancer.. So Now it spells…(Lemme think this out)… Err! Never mind. Let’s just stick to my original explanation. (I’m not good at this!)

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